Comprehensive Digital Transformation Services
Realizing Your Technological Vision from Concept to Completion

My Story
Hello! I’m Daljit Singh, the driving force behind BasicWeb. With over ten years in digital transformation, eCommerce, and web development, I passionately help businesses thrive in the digital realm.
Whether you need assistance with a small WordPress site, API integrations, a full-scale cloud migration, ERP implementation, or any other technology-related project—I’ve got you covered. Let’s elevate your business together.
My Journey
What started as a freelance web development career in 2012 has evolved into a comprehensive mastery of the digital commerce ecosystem. Through my extensive experience at IOSPL and various leadership roles, I’ve had the privilege of driving digital transformation for businesses ranging from startups to global brands.
Why Work With Me?
- Proven Track Record: Successfully managed eCommerce operations with annual turnovers exceeding ₹50 crore
- Comprehensive Expertise: From web development to performance marketing, technical architecture to business strategy
- Global Experience: Collaborated with international brands including eBay, Piramal Group (Now PGP Glass acquired by Blackstone), and leading American health brands
- Result-Driven Approach: Consistently delivered measurable results in performance marketing with budgets up to ₹10 lakh monthly
Key Achievements
Digital Commerce Innovation
Spearheaded the development and implementation of IT solutions for eBay’s cross-border trade sellers in India and Sri Lanka
Led the successful launch and growth of multiple eCommerce ventures, including a proprietary nutraceutical retail platform
Pioneered retail arbitrage eCommerce model for imported goods, scaling to ₹50+ crore annual turnover
Branding & Marketing
Conceptualized and executed comprehensive brand strategies for Pure Tree organic products
Managed performance marketing campaigns for international brands entering the Indian market
Developed and implemented content strategies that drove significant market growth
Technology Leadership
Architected scalable eCommerce solutions handling 700,000+ SKUs
Developed custom API integrations and cloud computing solutions
Led cross-functional teams across IT, Marketing, and Operations
Core Values
After a decade of driving digital commerce success for established brands, I’m bringing these fundamental values to BasicWeb – values that have consistently proven crucial for business growth and meaningful partnerships.
- Integrity: Drawing from my corporate experience, I understand the importance of transparent and ethical business practices. Every recommendation I make is backed by real-world experience and focused on your business’s best interests. I believe in setting clear expectations and delivering on promises.
- Empowerment: Throughout my career, I’ve seen how crucial it is for businesses to understand their digital operations. I don’t just build solutions; I share my decade of knowledge to help you make informed decisions about your digital presence. My goal is to make you self-reliant while providing expert support when needed.
- Collaboration: Having worked across multiple teams and departments, I know that the best results come from true partnerships. I bring this collaborative approach to BasicWeb, working closely with your team to understand your unique challenges and goals. Your business objectives become my mission.
- Innovation: My experience with major brands has taught me the importance of staying ahead in the digital space. I combine proven strategies with innovative solutions, ensuring your business not only keeps pace but leads in the digital commerce landscape. Every solution and strategy is designed with scalability in mind.
- community focus: Over the years, I’ve benefited immensely from the eCommerce community. Through BasicWeb, I’m committed to giving back by sharing insights, offering mentorship, and helping businesses navigate their digital transformation journeys. Success is about lifting others as we climb.
- long-term relationships: My decade-long tenure with my previous company reflects my commitment to lasting partnerships. At BasicWeb, I bring this same dedication to building enduring relationships. I’m not looking for quick projects – I’m looking to be your long-term technology partner in growth.
Official Brand Associations

Shopify
“…By working with us you will get the first Shopify store set up fast, store customisation and custom Shopify apps from trusted Shopify partner…”
“… As Digital Ocean Partner we offer cloud web hosting, cloud migration, cloud app development and other cloud services…”
We are Razorpay Partners, offering FREE payment gateway integration with no strings attached.
Let’s work together
Schedule your FREE 30-minute consulting call now!

